| Authors and Corporations: | , |
|---|---|
| In: | Journal of Marketing, 27, 1963, 2, p. 118 |
| published: |
SAGE Publications
|
| Media Type: | Article, E-Article |
| Physical Description: | 118 |
|---|---|
| ISSN: |
0022-2429
|
| DOI: | 10.2307/1248387 |
| published in: | Journal of Marketing |
| Language: | Undetermined |
| Subjects: | |
| Collection: | SAGE Publications (CrossRef) |