Bibliographic Details
Authors and Corporations: Mitchell, Robert V., Sielaff, Theodore J., Aberle, John W.
In: Journal of Marketing, 26, 1962, 2, p. 119
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 119
ISSN: 0022-2429
DOI: 10.2307/1248460
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)