Dealers, Consumers, and Promotion

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Michman, Ronald D., Gross, Alfred
In: Journal of Marketing, 25, 1961, 6, p. 129
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 129
ISSN: 0022-2429
DOI: 10.2307/1248531
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)