Not Oversimplified

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Babione, Francis A., Barksdale, H. C.
In: Journal of Marketing, 29, 1965, 1, p. 112
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 112
ISSN: 0022-2429
DOI: 10.2307/1248801
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)