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Bibliographic Details
Authors and Corporations: Frederick, Donald G., Kirkpatrick, C. A.
In: Journal of Marketing, 26, 1962, 1, p. 125
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 125
ISSN: 0022-2429
DOI: 10.2307/1249656
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)