Bibliographic Details
Authors and Corporations: Bolen, William H., Mauser, Ferdinand F.
In: Journal of Marketing, 42, 1978, 1, p. 125
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 125
ISSN: 0022-2429
DOI: 10.2307/1250346
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)