Etzel, M J.(1974). Management by Objectives in Marketing: Philosophy, Process, and Problems. Journal of Marketing, 38(4), 47. doi:10.2307/1250391
MLA CitationEtzel, Michael J. "Management By Objectives in Marketing: Philosophy, Process, and Problems". Journal of Marketing, 38.4 ( 1974 ): 47.
Remember to check citations for accuracy before including them in your work.