Advertising: Mass Communication in Marketing

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Bibliographic Details
Authors and Corporations: Orthman, William G., Littlefield, James E., Kirkpatrick, C. A.
In: Journal of Marketing, 36, 1972, 2, p. 107
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 107
ISSN: 0022-2429
DOI: 10.2307/1250994
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)