Bibliographic Details
Authors and Corporations: Gable, Myron
In: Journal of Marketing, 48, 1984, 1, p. 141
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 141
ISSN: 0022-2429
DOI: 10.2307/1251322
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)