Marketing Management: Concepts, Practice and Cases

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Bibliographic Details
Authors and Corporations: Beik, Leland L., Haas, Robert W., Wotruba, Thomas R., Lazer, William, Culley, James D., Neidell, Lester A., Wasson, Chester R.
In: Journal of Marketing, 49, 1985, 4, p. 141
published:
SAGE Publications
Media Type: Article, E-Article

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Physical Description: 141
ISSN: 0022-2429
DOI: 10.2307/1251441
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)