Purchasing Agents' Perceptions of Industrial Buying Center Influence: A Situational Approach

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Bibliographic Details
Authors and Corporations: Jackson, Donald W., Keith, Janet E., Burdick, Richard K.
In: Journal of Marketing, 48, 1984, 4, p. 75
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 75
ISSN: 0022-2429
DOI: 10.2307/1251512
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)