Consumer (Mis)Perceptions and Usage of Third Party Certification Marks, 1972 and 1980: Did Public Po...

Saved in:

Favorite

Bibliographic Details
Title: Consumer (Mis)Perceptions and Usage of Third Party Certification Marks, 1972 and 1980: Did Public Policy Have an Impact?;
Authors and Corporations: Laric, Michael V., Sarel, Dan
In: Journal of Marketing, 45, 1981, 3, p. 135
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 135
ISSN: 0022-2429
DOI: 10.2307/1251548
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)