A Comparative Analysis of Two Recent Retailing Texts

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Bibliographic Details
Authors and Corporations: Gable, Myron, Berman, Barry, Evans, Joel R., Lowry, James R.
In: Journal of Marketing, 49, 1985, 3, p. 145
published:
SAGE Publications
Media Type: Article, E-Article

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further information
Physical Description: 145
ISSN: 0022-2429
DOI: 10.2307/1251625
published in: Journal of Marketing
Language: Undetermined
Subjects:
Marketing
Business and International Management
Collection: SAGE Publications (CrossRef)