Authors and Corporations: | |
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In: | Journal of Marketing, 62, 1998, 1, p. 114 |
published: |
SAGE Publications
|
Media Type: | Article, E-Article |
Physical Description: | 114 |
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ISSN: |
0022-2429
|
DOI: | 10.2307/1251807 |
published in: | Journal of Marketing |
Language: | Undetermined |
Subjects: | |
Collection: | SAGE Publications (CrossRef) |