Bibliographic Details
Authors and Corporations: Rotfeld, Herbert J., Turow, Joseph
In: Journal of Marketing, 63, 1999, 1, p. 121
published:
SAGE Publications
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 121
ISSN: 0022-2429
DOI: 10.2307/1252006
published in: Journal of Marketing
Language: Undetermined
Subjects:
Collection: SAGE Publications (CrossRef)