Degrees of Product Newness and Early Trial

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Bibliographic Details
Authors and Corporations: Donnelly, James H., Etzel, Michael J.
In: Journal of Marketing Research, 10, 1973, 3, p. 295
published:
JSTOR
Media Type: Article, E-Article

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further information
Physical Description: 295
ISSN: 0022-2437
DOI: 10.2307/3149697
published in: Journal of Marketing Research
Language: Undetermined
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: JSTOR (CrossRef)