Bibliographic Details
Authors and Corporations: Mayans, Frank, Dalrymple, Douglas J.
In: Journal of Marketing Research, 5, 1968, 1, p. 108
published:
JSTOR
Media Type: Article, E-Article

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further information
Physical Description: 108
ISSN: 0022-2437
DOI: 10.2307/3149809
published in: Journal of Marketing Research
Language: Undetermined
Subjects:
Collection: JSTOR (CrossRef)