Authors and Corporations: | , |
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In: | Journal of Marketing Research, 5, 1968, 1, p. 108 |
published: |
JSTOR
|
Media Type: | Article, E-Article |
Physical Description: | 108 |
---|---|
ISSN: |
0022-2437
|
DOI: | 10.2307/3149809 |
published in: | Journal of Marketing Research |
Language: | Undetermined |
Subjects: | |
Collection: | JSTOR (CrossRef) |