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Bibliographic Details
Authors and Corporations:	Banks, Seymour
In:	Journal of Marketing Research, 5, 1968, 2, p. 222
published:	JSTOR
Media Type:	Article, E-Article

further information
Physical Description:	222
ISSN:	0022-2437
DOI:	10.2307/3150036
published in:	Journal of Marketing Research
Language:	Undetermined
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	JSTOR (CrossRef)

The True Probability of Exposure