| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing Research, 1, 1964, 1, p. 68 |
| published: |
JSTOR
|
| Media Type: | Article, E-Article |
| Physical Description: | 68 |
|---|---|
| ISSN: |
0022-2437
|
| DOI: | 10.2307/3150324 |
| published in: | Journal of Marketing Research |
| Language: | Undetermined |
| Subjects: | |
| Collection: | JSTOR (CrossRef) |