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Bibliographic Details
Authors and Corporations:	Rich, Clyde L.
In:	Journal of Marketing Research, 14, 1977, 3, p. 300
published:	JSTOR
Media Type:	Article, E-Article

further information
Physical Description:	300
ISSN:	0022-2437
DOI:	10.2307/3150767
published in:	Journal of Marketing Research
Language:	Undetermined
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	JSTOR (CrossRef)

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