Bibliographic Details
Authors and Corporations: Henry, Walter A.
In: Journal of Marketing Research, 13, 1976, 2, p. 121
published:
JSTOR
Media Type: Article, E-Article

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further information
Physical Description: 121
ISSN: 0022-2437
DOI: 10.2307/3150845
published in: Journal of Marketing Research
Language: Undetermined
Subjects:
Collection: JSTOR (CrossRef)