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Bibliographic Details
Title:	Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach;
Authors and Corporations:	Sharits, Dean, Lammers, H. Bruce
In:	Journal of Marketing Research, 20, 1983, 1, p. 64
published:	JSTOR
Media Type:	Article, E-Article

further information
Physical Description:	64
ISSN:	0022-2437
DOI:	10.2307/3151413
published in:	Journal of Marketing Research
Language:	Undetermined
Subjects:	Marketing Economics and Econometrics Business and International Management
Collection:	JSTOR (CrossRef)

Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception...