Bibliographic Details
Authors and Corporations: Williams, Kaylene C., Spiro, Rosann L.
In: Journal of Marketing Research, 22, 1985, 4, p. 434
published:
JSTOR
Media Type: Article, E-Article

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further information
Physical Description: 434
ISSN: 0022-2437
DOI: 10.2307/3151588
published in: Journal of Marketing Research
Language: Undetermined
Subjects:
Collection: JSTOR (CrossRef)