How T.V. Advertising Works: An Industry Response

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Bibliographic Details
Authors and Corporations: Riskey, Dwight R.
In: Journal of Marketing Research, 34, 1997, 2, p. 292
published:
JSTOR
Media Type: Article, E-Article

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further information
Physical Description: 292
ISSN: 0022-2437
DOI: 10.2307/3151866
published in: Journal of Marketing Research
Language: Undetermined
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: JSTOR (CrossRef)