Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

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Bibliographic Details
Authors and Corporations: Arnould, Eric J., Wallendorf, Melanie
In: Journal of Marketing Research, 31, 1994, 4, p. 484
published:
JSTOR
Media Type: Article, E-Article

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further information
Physical Description: 484
ISSN: 0022-2437
DOI: 10.2307/3151878
published in: Journal of Marketing Research
Language: Undetermined
Subjects:
Marketing
Economics and Econometrics
Business and International Management
Collection: JSTOR (CrossRef)