APA Citation

Fisk, R P.(1988). DESIGN-EASE, Version 1.1 (1986). Journal of Marketing Research, 25(2), 225. doi:10.2307/3172661

MLA Citation

Fisk, Raymond P. "DESIGN-EASE, Version 1.1 (1986)". Journal of Marketing Research, 25.2 ( 1988 ): 225.

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