Self-regulation as a tool for ensuring media accountability: The Kenyan experience

<jats:p>This article examines self-regulation as a mechanism of media accountability in Kenya. It is based on a study that explored the role of the Media Council of Kenya in self-regulation and the challenges it faces in performing this role. Data came from indepth interviews, document reviews and direct observation. Through effective institutional mechanisms, self-regulation is the preferred system of promoting ethical standards in the media in Kenya. However, the system is currently beset by a myriad challenges, among them lack of commitment by the media industry and a crisis of confidence in its ability to rein in errant media.</jats:p>