The Key Role of Storytelling in the Branding Process

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Bibliographic Details
Authors and Corporations: Mucundorfeanu, Meda
In: Journal of Media Research, 11, 2018, 1 (30), p. 42-54
published:
Babes-Bolyai University
Media Type: Article, E-Article

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further information
Physical Description: 42-54
ISSN: 1844-8887
2559-1983
DOI: 10.24193/jmr.30.3
published in: Journal of Media Research
Language: Undetermined
Subjects:
General Medicine
Collection: Babes-Bolyai University (CrossRef)