Targeting without alienating : Multicultural advertising and the subtleties of targeted advertising
Multicultural advertising and the subtleties of targeted advertising

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Bibliographic Details
Authors and Corporations: Johnson, Guillaume D., Grier, Sonya A.
In: International Journal of Advertising, 30, 2011, 2, p. 233-258
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 233-258
ISSN: 0265-0487
1759-3948
DOI: 10.2501/ija-30-2-233-258
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)