Handbook of Research on International Advertising

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Bibliographic Details
Authors and Corporations: O’Donohoe, Stephanie, Neijens, Peter
In: International Journal of Advertising, 31, 2012, 3, p. 681-682
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 681-682
ISSN: 0265-0487
1759-3948
DOI: 10.2501/ija-31-3-681-682
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)