Consumer advertising as a signal of employer attractiveness

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Bibliographic Details
Authors and Corporations: Rosengren, Sara, Bondesson, Niklas
In: International Journal of Advertising, 33, 2014, 2, p. 253-269
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 253-269
ISSN: 0265-0487
1759-3948
DOI: 10.2501/ija-33-2-253-269
published in: International Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Collection: Informa UK Limited (CrossRef)