Araujo, T.(2015). What Motivates Consumers To Re-Tweet Brand Content? : The Impact of Information, Emotion, And Traceability on Pass-Along Behavior: The Impact of Information, Emotion, And Traceability on Pass-Along Behavior. Journal of Advertising Research, 55(3), 284-295. doi:10.2501/jar-2015-009
MLA CitationAraujo, Theo. "What Motivates Consumers To Re-Tweet Brand Content? : The Impact of Information, Emotion, And Traceability On Pass-Along Behavior: The Impact of Information, Emotion, And Traceability On Pass-Along Behavior". Journal of Advertising Research, 55.3 ( 2015 ): 284-295.
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