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Bibliographic Details
Title:	What Motivates Consumers To Re-Tweet Brand Content? : The Impact of Information, Emotion, And Traceability on Pass-Along Behavior; The Impact of Information, Emotion, And Traceability on Pass-Along Behavior
Authors and Corporations:	Araujo, Theo, Neijens, Peter, Vliegenthart, Rens
In:	Journal of Advertising Research, 55, 2015, 3, p. 284-295
published:	WARC Limited
Media Type:	Article, E-Article

further information
Physical Description:	284-295
ISSN:	0021-8499
DOI:	10.2501/jar-2015-009
published in:	Journal of Advertising Research
Language:	English
Subjects:	Marketing Communication
Collection:	WARC Limited (CrossRef)

What Motivates Consumers To Re-Tweet Brand Content? : The Impact of Information, Emotion, And Tracea... The Impact of Information, Emotion, And Traceability on Pass-Along Behavior