APA Citation

Neijens, P.(2015). Cross-Platform Advertising: Current Practices and Issues for the Future: Why the Gross Rating Point Metric Should Thrive in Today's Fragmented Media World. Journal of Advertising Research, 55(4), 362-367. doi:10.2501/jar-2015-016

MLA Citation

Neijens, Peter. "Cross-Platform Advertising: Current Practices and Issues for the Future: Why the Gross Rating Point Metric Should Thrive in Today's Fragmented Media World". Journal of Advertising Research, 55.4 ( 2015 ): 362-367.

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