Cross-Platform Advertising: Current Practices and Issues for the Future
Why the Gross Rating Point Metric Should Thrive in Today's Fragmented Media World

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Bibliographic Details
Authors and Corporations: Neijens, Peter, Voorveld, Hilde
In: Journal of Advertising Research, 55, 2015, 4, p. 362-367
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 362-367
ISSN: 0021-8499
DOI: 10.2501/jar-2015-016
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)