Ieva, M.(2018). Online versus Offline Promotional Communication : Evaluating the Effect of Medium On Customer Response: Evaluating the Effect of Medium On Customer Response. Journal of Advertising Research, 58(3), 338-348. doi:10.2501/jar-2017-040
MLA CitationIeva, Marco. "Online Versus Offline Promotional Communication : Evaluating the Effect of Medium On Customer Response: Evaluating the Effect of Medium On Customer Response". Journal of Advertising Research, 58.3 ( 2018 ): 338-348.
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