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Bibliographic Details
Title:	Online versus Offline Promotional Communication : Evaluating the Effect of Medium On Customer Response; Evaluating the Effect of Medium On Customer Response
Authors and Corporations:	Ieva, Marco, Ziliani, Cristina, Gázquez-Abad, Juan Carlos, D'Attoma, Ida
In:	Journal of Advertising Research, 58, 2018, 3, p. 338-348
published:	WARC Limited
Media Type:	Article, E-Article

further information
Physical Description:	338-348
ISSN:	0021-8499
DOI:	10.2501/jar-2017-040
published in:	Journal of Advertising Research
Language:	English
Subjects:	Marketing Communication
Collection:	WARC Limited (CrossRef)

Online versus Offline Promotional Communication : Evaluating the Effect of Medium On Customer Respon... Evaluating the Effect of Medium On Customer Response