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Bibliographic Details
Title:	The Effects of Signaling Monetary and Creative Effort in Ads : Advertising Effort Can Go a Long Way Influencing B2B Clients, Employees, and Investors; Advertising Effort Can Go a Long Way Influencing B2B Clients, Employees, and Investors
Authors and Corporations:	Dahlen, Micael, Rosengren, Sara, Karsberg, John
In:	Journal of Advertising Research, 58, 2018, 4, p. 433-442
published:	WARC Limited
Media Type:	Article, E-Article

further information
Physical Description:	433-442
ISSN:	0021-8499
DOI:	10.2501/jar-2018-013
published in:	Journal of Advertising Research
Language:	English
Subjects:	Marketing Communication
Collection:	WARC Limited (CrossRef)

The Effects of Signaling Monetary and Creative Effort in Ads : Advertising Effort Can Go a Long Way... Advertising Effort Can Go a Long Way Influencing B2B Clients, Employees, and Investors