Strategies for Creating Successful Soundless Video Advertisements : Speaking Volumes Through Silence
Speaking Volumes Through Silence

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Bibliographic Details
Authors and Corporations: Campbell, Colin, Pearson, Erin
In: Journal of Advertising Research, 59, 2019, 1, p. 85-98
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 85-98
ISSN: 0021-8499
DOI: 10.2501/jar-2018-015
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)