James, J P.(2019). An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S. : Implications for Multicultural Media Planning And Media Measurement: Implications for Multicultural Media Planning And Media Measurement. Journal of Advertising Research, 59(1), 40-52. doi:10.2501/jar-2018-027

James, J. P. "An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S. : Implications for Multicultural Media Planning And Media Measurement: Implications for Multicultural Media Planning And Media Measurement". Journal of Advertising Research, 59.1 ( 2019 ): 40-52.