Lee Burton, J.(2019). Revisiting the Relationship between Ad Frequency and Purchase Intentions : How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency: How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency. Journal of Advertising Research, 59(1), 27-39. doi:10.2501/jar-2018-031

Lee Burton, Jennifer. "Revisiting the Relationship between Ad Frequency and Purchase Intentions : How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency: How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency". Journal of Advertising Research, 59.1 ( 2019 ): 27-39.