Allocating Spending On Digital-Video Advertising : A Longitudinal Analysis Across Digital and Televi...
A Longitudinal Analysis Across Digital and Television

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Bibliographic Details
Title: Allocating Spending On Digital-Video Advertising : A Longitudinal Analysis Across Digital and Television; A Longitudinal Analysis Across Digital and Television
Authors and Corporations: Shaikh, Nazrul I., Hada, Mahima, Shrestha, Niva
In: Journal of Advertising Research, 59, 2019, 1, p. 14-26
published:
WARC Limited
Media Type: Article, E-Article

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further information
Physical Description: 14-26
ISSN: 0021-8499
DOI: 10.2501/jar-2018-038
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)