Advertisements in DVR Time : The Shelf Life of Recorded Television Commercials In Drama, Reality, an...
The Shelf Life of Recorded Television Commercials In Drama, Reality, and Sports Programs

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Bibliographic Details
Title: Advertisements in DVR Time : The Shelf Life of Recorded Television Commercials In Drama, Reality, and Sports Programs; The Shelf Life of Recorded Television Commercials In Drama, Reality, and Sports Programs
Authors and Corporations: Kent, Bob, Mosley, Buffy N., Schweidel, David A.
In: Journal of Advertising Research, 59, 2019, 1, p. 73-84
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 73-84
ISSN: 0021-8499
DOI: 10.2501/jar-2018-042
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)