Why We Need Better Measures Of Research Impact in Advertising : Considerations for Best Practices To...
Considerations for Best Practices To Expand Research's Reach

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Bibliographic Details
Title: Why We Need Better Measures Of Research Impact in Advertising : Considerations for Best Practices To Expand Research's Reach; Considerations for Best Practices To Expand Research's Reach
Authors and Corporations: Rodgers, Shelly
In: Journal of Advertising Research, 58, 2018, 4, p. 385-389
published:
WARC Limited
Media Type: Article, E-Article

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Physical Description: 385-389
ISSN: 0021-8499
DOI: 10.2501/jar-2018-045
published in: Journal of Advertising Research
Language: English
Subjects:
Marketing
Communication
Collection: WARC Limited (CrossRef)