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Bibliographic Details
Title:	Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutical Claims; How Consumers Perceive Cosmeceutical Claims
Authors and Corporations:	Fowler, Jie G., Carlson, Les, Chaudhuri, Himadri Roy
In:	Journal of Advertising Research, 59, 2019, 4, p. 466-482
published:	WARC Limited
Media Type:	Article, E-Article

further information
Physical Description:	466-482
ISSN:	0021-8499
DOI:	10.2501/jar-2018-048
published in:	Journal of Advertising Research
Language:	English
Subjects:	Marketing Communication
Collection:	WARC Limited (CrossRef)

Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutic... How Consumers Perceive Cosmeceutical Claims