| Title: | Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising : The Best Available Screen For Brand Building Is at a Crossroads; The Best Available Screen For Brand Building Is at a Crossroads |
|---|---|
| Authors and Corporations: | |
| In: | Journal of Advertising Research, 59, 2019, 1, p. 9-13 |
| published: |
WARC Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 9-13 |
|---|---|
| ISSN: |
0021-8499
|
| DOI: | 10.2501/jar-2019-008 |
| published in: | Journal of Advertising Research |
| Language: | English |
| Subjects: | |
| Collection: | WARC Limited (CrossRef) |