| Title: | The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention : How TV Ads Influence Brand Memory; How TV Ads Influence Brand Memory |
|---|---|
| Authors and Corporations: | , , |
| In: | Journal of Advertising Research, 59, 2019, 3, p. 329-341 |
| published: |
WARC Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 329-341 |
|---|---|
| ISSN: |
0021-8499
|
| DOI: | 10.2501/jar-2019-010 |
| published in: | Journal of Advertising Research |
| Language: | English |
| Subjects: | |
| Collection: | WARC Limited (CrossRef) |