Ciceri, A.(2020). A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall. Journal of Advertising Research, 60(1), 71-86. doi:10.2501/jar-2019-015

Ciceri, Andrea. "A Neuroscientific Method for Assessing Effectiveness of Digital Vs. Print Ads : Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall: Using Biometric Techniques to Measure Cross-Media Ad Experience and Recall". Journal of Advertising Research, 60.1 ( 2020 ): 71-86.