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Bibliographic Details
Title:	The Effects of Commercial Length On Advertising Impact : What Short Advertisements Can and Cannot Deliver; What Short Advertisements Can and Cannot Deliver
Authors and Corporations:	Varan, Duane, Nenycz-Thiel, Magda, Kennedy, Rachel, Bellman, Steven
In:	Journal of Advertising Research, 60, 2020, 1, p. 54-70
published:	WARC Limited
Media Type:	Article, E-Article

further information
Physical Description:	54-70
ISSN:	0021-8499
DOI:	10.2501/jar-2019-036
published in:	Journal of Advertising Research
Language:	English
Subjects:	Marketing Communication
Collection:	WARC Limited (CrossRef)

The Effects of Commercial Length On Advertising Impact : What Short Advertisements Can and Cannot De... What Short Advertisements Can and Cannot Deliver