Dahlen, M.(2020). The Effects of Communicating Passion in Advertising : How Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations: How Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations. Journal of Advertising Research, 60(1), 3-11. doi:10.2501/jar-2019-040

Dahlen, Micael. "The Effects of Communicating Passion in Advertising : How Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations: How Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations". Journal of Advertising Research, 60.1 ( 2020 ): 3-11.